The company

We empower marketing and legal teams to work together to search, file and defend trademarks more efficiently—and affordably.


Because even the most qualified humans sometimes make mistakes, we’ve developed an air tight AI in consultation with CIPO and Google, which is always updated to reflect the most recent shifts in trademark law and practice.

This would take a trademark search house days. We do it in 58 seconds, all for a flat monthly fee.


Formerly known as Heirlume.


Oct 2019

Julie MacDonell, Co-Founder & CEO

Toronto, Canada

Invested by

Backbone Angels

Angels of Many

Daniel Debow

Future Capital collective


Sid Lee’s Bertrand Cesvet

Related news

Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses
“MacDonell notes that just as their goal was to bring more access and equity to small business owners when it comes to trademark protection, the startup was also very intentional in building its team and its cap table.”

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