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The company

Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale.


Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever.


Provenance is a mission-driven, independent B Corp; their vision is a world where citizens can make informed buying decisions that positively impact both people and planet.



EU Horizon 2020 award

Jessi Baker, Founder & CEO

London, UK

B Corp Certified

Invested by

Working Capital Innovation Fund

The Brandtech Group

Nicolas Cary (Blockchain.com)


Nordic Eye

Digital Currency Group

Jon Reynolds (SwiftKey)

Peter Gabriel (musician & activist)

Company tags
Company video
"Can you solve a problem you can't see?" Episode 3 of "The Leaders Series" from The Beautiful Truth interviews Jessi Baker, founder & CEO of Provenance.org, the leading transparency platform and program. "As scrutiny on supply chains increases and the ethics of trade are being questioned, the tools that enable visibility of a company's suppliers will become more vital to its customers. We sat down with Jessi Baker, the founder of Provenance, a digital platform that enables businesses to share information about the journey of people, places and ingredients behind their products. In making this information available, we can make informed decisions about the products we are buying, based on their impact on the environment and society." This was originally created and posted by The Beautiful Truth: https://thebeautifultruth.org/the-leaders-series/solving-supply-chain-transparency-episode-three-of-the-leaders-series/
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